Brand Smart Grow Fast

Positioning & Brand Distinctiveness Anti-Hype Guide
Stay sane in the chaos. Don’t miss the AI hype train.

Foundations don’t change.

📘 What’s inside the guide?

• How to run customer & competitor research to spot gaps and opportunities
• How to shape your product, pricing, and packaging around real value
• How to craft distinctive brand assets
• How to create physical availability in the context of digital business
• How to build mental availability — and stay top-of-mind over time
  

AI is just the latest tool to help you optimise and scale.
Is AI changing the SaaS landscape?

→ Yes.

Should you panic?

→ No.

Focus on fundamentals.

Use AI to scale them — not replace them.

Cheers,

Happy reading.